As peanut butter emerged as a new health food trend there was a bit of a mad scramble for the top spot.
We helped Whole Earth become the UKs most successful peanut butter brand.
We needed to make sure Whole Earth peanut Butter was the number one choice among health conscious foodies with a social media strategy that engaged the pants off nut lovers.
Our strategy was to work with influencers. But proper ones. This wasn’t about getting @beautyqueen909 to hold up a jar of peanut butter on her IG feed and then move on. You don’t need an agency for that and it doesn’t do your brand credibility any good.
We hand-picked influencers who were properly passionate about health and fitness and did several collaborations with them.
From inspiring people to get up and out at Autumn to running a race against a horse, this was proper deep relationship stuff that really worked.
Reach on our Autumn influencer campaign
Our content received national press coverage