Virgin Trains have lots to talk about, from onboard refreshments to convincing people to choose trains over other, duller modes of transport.
They need to win time with potential customers and get them thinking positively about trains. However, one slight issue...
Trains aren't… that cool...?
When most people think of trains it's not Ewan McGregor running around Glasgow that springs to mind.
It's those pesky rail strikes and old men writing down train numbery things (can you tell I've never been trainspotting?)
So, we had to find a way to grab the Virgin Trains audience’s TIME and entertain them.