THE CHALLENGE

It's one of the UK's toughest health challenges and, as official sponsor, Whole Earth Foods needed to raise awareness of Man vs Horse and drive applicants to become Team Whole Earth - the team to enter the race.

THE AUDIENCE INSIGHT

Health challenges are tough, but you are more likely to succeed if you have your friends to support you.

THE EXECUTION

We challenged people to enter as a group of friends and limited our targeting to distances within reach of the Man vs Horse race itself.

THE RESULTS

We received 85 applications from teams of friends - more than double our target.