It's one of the UKs toughest health challenges and as official sponsor, Whole Earth needed to raise awareness of Man vs Horse and drive applicants to become Team Whole Earth; the team to enter the race.
THE AUDIENCE INSIGHT
Health challenges are tough, but are more likely to succeed if you have your friends to support you.
We challenged people to enter as a group of friends and limited our targeting to distances within reach of the Man vs Horse race itself.
We received 85 applications from teams of friends. More than double our target.
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