THE CHALLENGE

Help position Whole Earth peanut butter as a healthy fuel for active lifestyles.

THE AUDIENCE INSIGHT

January is the most important month for fitness goal setting, but a whopping 92% of people don't achieve their fitness goals. This can be improved simply by setting achievable goals in the first place.

THE EXECUTION

We brought in endurance athlete and TED speaker Sophie Radcliffe as a Whole Earth ambassador to deliver a series of inspiring and helpful content through the month of January. This included regular videos as well as a Facebook Live healthy tutorial.

THE RESULTS

  • Time won: over 3,000 hours.
  • 1.9 million video views.
  • Almost 100 consumers shared their personal fitness goals.
 
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