Help position Whole Earth peanut butter as a healthy fuel for active lifestyles.
THE AUDIENCE INSIGHT
January is the most important month for fitness goal setting, but a whopping 92% of people don't achieve their fitness goals. This can be improved simply by setting achievable goals in the first place.
We brought in endurance athlete and TED speaker Sophie Radcliffe as a Whole Earth ambassador to deliver a series of inspiring and helpful content through the month of January. This included regular videos as well as a Facebook Live healthy tutorial.
- Time won: over 3,000 hours.
- 1.9 million video views.
- Almost 100 consumers shared their personal fitness goals.
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