THE CHALLENGE

 Find a way for the UK’s largest health club to connect with gym goers through Twitter.

THE AUDIENCE INSIGHT

Although well intentioned, most people’s health régimes fall by the way side because they lack the support, knowledge and motivation to stick to their goals.

THE EXECUTION

Teaming up with the personal fitness experts at Virgin Active we created ‘Personal Trainer In My Pocket’. We used social listening to identify people in need of motivation at the gym and delivered personalised six second personal training tips.

the RESULTS

  •  Boosted Twitter engagement by 360%
  • Doubled organic reach
  • Identified membership leads worth £80k making a campaign ROI of 2:1
 
 

BEST USE OF INSIGHTS AND ANALYSIS 2015 (NOMINATED)

 
 
 

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