We were challenged to raise awareness of new Savills offices in ten areas in London and connect with a younger audience.
The audience insight
People don’t always want to hear from estate agents but they care passionately about the places they spend their leisure time; the backdrop to their lives.
We carefully researched where our audience like to spend time and chose to set the creative there. The #LoveLondon micro-series followed a love story between a young couple and was filmed on location at these hot spots in glossy 6k quality.
The creative was underpinned with cutting edge use of Facebook targeting to ensure we only targeted the relevant audience.
In four weeks the campaign achieved 730k Facebook video views among a niche audience and 35k new website visits. It also led to an explosion of positive brand sentiment; not bad for an estate agent.
Oh, and our work won Best Professional Services Campaign at the Drum Award Content Awards. We're pretty chuffed about that one.
BEST CAMPAIGN 2015
BEST USE OF FACEBOOK 2015 (nominated)
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