How long does it take to get the lowdown on quantitative/qualitative consumer insights? Five minutes 39. Yup.
With interviews from Simon Rutherford (CEO - Cubaka) and Georgie Cutten (Retail Social Media - BP), this is an essential watch for an introduction to ROI and Attribution on social.
“65% of brands do not believe they are able to effectively monitor or understand their social efforts
”
Social Media ROI: Can You Prove It?
Bring on the detail! This article is a thorough guide on the dos and don'ts of ROI and attribution. Here we answer the questions and queries we constantly receive from clients. You’re on the inside now.
“45% of UK consumers say the pandemic made them more open to engaging with ads on social media ”
Podcast
How bp built a successful ROI model for social
Need more fuel on social? In this podcast, we sit down with Georgie Cutten (Retail Social Media - BP) to discuss the work she and the team at BP undertook to establish an ROI model for their global social media activity. Fill on up.
“92% of Instagram users say they’ve followed a brand, clicked on their website, or made a purchase after seeing a product/service on the platform
”
