Success in social comes down to being able to deliver both outstanding PRO ACTIVE and REACTIVE work which is why we're set up to do both.

The two case studies below show that both approaches can be successful.

 

 

PROACTIVE

Savills #lovelondon

 

The challenge

Raise awareness of new Savills offices in ten London areas and connect with a younger audience.

 

 

THE AUDIENCE INSIGHT

People don’t always want to hear from estate agents but they care passionately about the places they spend their leisure time; the backdrop to their lives.

THE EXECUTION

We carefully researched where our audience like to spend  time and set the creative there.  The #LoveLondon micro-series followed a love story between a young couple and was filmed on location at these hot spots in glossy 6k quality.

The creative was underpinned with cutting edge use of Facebook targeting to ensure we only targeted the relevant audience.

RESULTS

In four weeks the campaign achieved 730k Facebook video views among a niche audience and 35k new website visits. It also led to an explosion of positive brand sentiment; not bad for an estate agent brand.

Our work won the Drum Award Content Award for best professional services campaign. 

 

 
 

BEST CAMPAIGN 2015

 

 

BEST USE OF FACEBOOK

2015 (nominated)

 

 

REACTIVE

Lidl Real time

 

THE CHALLENGE

Find a way for Lidl to punch above their weight on Twitter

 

 

 

THE AUDIENCE INSIGHT

Popular entertainment news breaks on Twitter, and when it does, people are fast to hijack, parody and poke fun. For Lidl to position themselves in the mainstream they needed to be faster and funnier than the big boys.

THE EXECUTION

By continually monitoring trending entertainment hashtags on Twitter and setting up our teams to react quickly we were able to successfully ‘newsjack’ key moments throughout the year

RESULTS

The work has been recognised with several industry awards, received tens of thousands of retweets and earned tens of thousands of pounds media coverage across a number of publications including Mail Online, Metro,  The Drum, LAD Bible and The Telegraph. 

 

BEST USE OF TWITTER 2015

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BEST USE OF COMEDY 2015

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GRAND PRIX 2015

 
 
 
 
 
 

Other case studies