Cubaka Win Account

gocompare-logo.png, the UK’s comprehensive comparison service, has appointed Cubaka as its retained social media agency following a pitch., based in Wales, is looking to strengthen its social value for customers, continuing to deliver the right product comparison information that saves them time and money.

The brief to Cubaka involves defining the brand’s social tone of voice in line with their digital activity and TV spots.

Cubaka will work alongside’s in-house team to deliver social strategy, content and larger innovative campaigns to grow the company’s social presence, reach new customers and build loyalty among existing users of the site.

We are really excited to be working with such a positive and energetic team. Cubaka has a wealth of experience in both social media as well as in the financial sector and they will be a much-welcomed addition to our team.
— Richard Harris, Marketing Director at

The account will be led at Cubaka by agency Managing Director, Simon Rutherford and Managing Partner, Oliver Honess.

We’re delighted to be working with We are looking forward to strengthening its position in the market yet further.
— Simon Rutherford, Managing Director at Cubaka

Whole Earth Hires Cubaka As It Looks to Widen Fanbase Through Social


As revealed in The Drum, organic food company Whole Earth Foods has appointed Lidl's content agency Cubaka as it looks to use social to broaden its focus beyond health and fitness fans.

The brand wants to integrate its social output with its 'down-to-earth-goodness' positioning, and the consultancy's remit will span content strategy and community management as well as media planning and buying.

Whole Earth, which is part of Wessanen UK’s portfolio of health brands, recently overtook Sun-Pat as the UK's top peanut butter following a 14 per cent growth in sales.

The company's brand controller, Adele Ward, said: “With lots of changes underway already, and new product launches around the corner, we’re really excited about what we can achieve through social next year."

Simon Rutherford, Cubaka’s managing director, added: “Whole Earth is a great extension to our food category portfolio. It's also a perfect fit for our ethos of using social to help challenger brands level the playing field because, like many of our clients, Whole Earth has been challenging the category norm."

The account was awarded after a competitive pitch against two other agencies and work will begin in January 2016.

Read more on The Drum.