Why Facebook is a Valuable Marketing Tool


The top 5 digital marketing tips article was originally published by Raconteur. Olly Honess, Cubaka's very own partner express his opinion on Facebook:

As marketing adapts to the mobile age, we asked five digital experts for their top tips to create a following, from Instagram to influencer marketing...

Olly Honess of Cubaka says:

Facebook is a smart operator that continually develops its targeting algorithm to placate marketers. These increasingly intelligent and tighter targeting mechanisms should lead strategic thinking in 2016, a year when the one-size-fits-all creative will no longer be relevant. With Facebook’s new detailed ad-targeting option giving marketers the ability to define and reach different groups within their overall audiences, it’s savvy to place more consideration on multiple types of creative that will resonate better with these subtly differentiated groups. Now more than ever is the right time to keep a close eye on the platform’s incremental targeting changes.

If you want to find out the other four tips, click here to read the full article.