We've helped promote Lidl this Easter by developing a series of short stories to be distributed via social channels. In each video, children are asked a question about Easter and their spontaneous responses are captured, encouraging the public to share their children's 'pearls of wisdom' for the duration of the Easter campaign.
Claire Farrant, the advertising and marketing director at Lidl UK, said: "Family and treating your loved ones remain at the heart of our latest campaign, and we wanted to underline Lidl’s role as the go-to supermarket for the weekly shop and for special occasions.
"Our Easter campaign this year perfectly captures the authentic reactions from real life parents and children as they celebrate this occasion with the great range we offer at Lidl, highlighting our high quality and provenance at low prices."
Read more on Campaign Magazine.