Cubaka Launches Lidl Christmas Campaign- Marketing Week

 
 

Lidl worked with Cubaka to launch a virtual ‘school of Christmas’ where shoppers can receive digital lessons and tips from its Michelin-starred chef endorser Kevin Love.

“We wanted to find a way of helping to make this time of year a little more stress free for families,” says Georgina O’Donnell, head of communications at Lidl.

“With a splash of humour, our various ‘classes’, featuring across multiple channels, will help shoppers navigate this tricky time of year.”

 

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