Lidl has unveiled its 2016 Easter ad campaign, featuring a real teacher and schoolchildren who organise an Easter egg hunt for their parents.
A 30-second TV spot, created by TBWA\London, conveys the supermarket’s "surprises with truth" messages, as part of Lidl’s wider "surprises" campaign.
Lidl is also encouraging families to participate via a series of short videos, created by Cubaka, for the retailer’s social channels. In each video, children are asked a question about Easter and their spontaneous responses are captured, encouraging the public to share their children's 'pearls of wisdom' for the duration of the Easter campaign.
Read more on Campaign Live.