Help position Newby as a luxury tea brand like no other.
THE AUDIENCE INSIGHT
The target audience are interested in luxury goods and are overwhelmingly Waitrose shoppers.
We created a highly targeted campaign leading with a conceptual video which communicated the brand mission of ‘re-awakening the lost art of tea’.
With highly targeted story-telling we were able to build awareness and understanding of the brand and the products among Waitrose shoppers.
- Over 11,000 minutes won from Waitrose shoppers.
- 1,212,489 Impressions
- 248,735 media views
- 67% engagement Rate
- Sales up 400% YOY
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