THE CHALLENGE

Help position Newby as a luxury tea brand like no other.

THE AUDIENCE INSIGHT

The target audience are interested in luxury goods and are overwhelmingly Waitrose shoppers. 

THE EXECUTION

We created a highly targeted campaign leading with a conceptual video which communicated the brand mission of ‘re-awakening the lost art of tea’.

With highly targeted story-telling we were able to build awareness and understanding of the brand and the products among Waitrose shoppers.

THE RESULTs

  • Over 11,000 minutes won from Waitrose shoppers.
  • 1,212,489 Impressions
  • 248,735 media views
  • 67% engagement Rate
  • Sales up 400% YOY

 
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