Give challenger brand Lidl a unique personality online.
THE AUDIENCE INSIGHT
Lidl shoppers feel like they do things differently. So naturally Lidl’s tone of voice and behaviour online needed to reflect that. When all the other supermarkets were being nice, Lidl had the opportunity to be witty.
We’ve been producing daily content for Lidl that continually reinforces the witty, standout tone of voice.
The tone of voice has helped increase audience size by over 800%, elevate Lidl to ‘most positively discussed supermarket’ on Twitter, oh, and has won a few awards along the way for good measure.
BEST USE OF TWITTER 2015
BEST USE OF COMEDY 2015
GRAND PRIX 2015
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