THE CHALLENGE

Engage social audiences in the overarching brand concept for the Lidl Christmas campaign 'School of Christmas'.

THE AUDIENCE INSIGHT

Christmas can be a stressful time of year if you're running a household. The right mix of assistance and fun is crucial.

THE EXECUTION

Using a range of media including video and editorial we created the 'Social School of Christmas'. The School delivered a number of classes - some fun, others practical - which helped shoppers prepare for the busy festive period.

We boosted the campaign reach and gravitas by working with Mummy influencers and offered incentives for graduating the school.

THE RESULTS

  • Nearly 80M impressions (target 37M impressions)
  • 20.8M media views (target 14M views)
  • Nominated for the Drum Social Buzz Awards

 
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