Engage social audiences in the overarching brand concept for the Lidl Christmas campaign 'School of Christmas'.
THE AUDIENCE INSIGHT
Christmas can be a stressful time of year if you're running a household. The right mix of assistance and fun is crucial.
Using a range of media including video and editorial we created the 'Social School of Christmas'. The School delivered a number of classes - some fun, others practical - which helped shoppers prepare for the busy festive period.
We boosted the campaign reach and gravitas by working with Mummy influencers and offered incentives for graduating the school.
- Nearly 80M impressions (target 37M impressions)
- 20.8M media views (target 14M views)
- Nominated for the Drum Social Buzz Awards
Other case studies