The challenge
Raise awareness of Lidl’s new range of specialty bottled beer and cider and remain in line with the ‘Lidl Surprises’ brand positioning
The audience insight
Bottled beer is enjoyed outside in the summertime, you just need a way to open it!
THE EXECUTION
We invented surprising ways to open the bottles in summertime settings and paired it with some well-timed sound effects.
THE RESULTS
A tidy 222k video views and over 900 additional hours spent with the brand.
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