The challenge

Keep Lidl and their wide range of food front of mind on the run up to the key Easter sales period.

The audience insight

For parents, the magic of Easter is experienced through their kids. 

THE EXECUTION

We filmed a series of "Surprising Easter Theories", asking a roomful of kids for their thoughts on the season, using style cues from the TVC campaign for continuity. We distributed the videos to a tightly targeted audience through social.

THE RESULTS

  • 60k video views
  • Cost per view as low as £0.009
 
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