Keep Lidl and their wide range of food front of mind on the run up to the key Easter sales period.
The audience insight
For parents, the magic of Easter is experienced through their kids.
We filmed a series of "Surprising Easter Theories", asking a roomful of kids for their thoughts on the season, using style cues from the TVC campaign for continuity. We distributed the videos to a tightly targeted audience through social.
- 60k video views
- Cost per view as low as £0.009
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