Reinforce relations between the brand and existing caravan owners.
The audience insight
Haven caravan owners love gardening, listing it as one of their favourite pastimes.
We partnered with ITV’s David Domoney to create a miniature gardening competition for caravan owners at four Haven parks. This tapped into their interests while showing potential owners the extra-curricular value of purchasing a caravan at Haven.
We received overwhelming positive feedback from participants, prompting us to explore the possibility of executing the competition on a wider scale in future.
Other case studies