Inspire people to visit the coast with Haven with targeted Facebook videos.
The audience insight
You’re never more than 70 miles from the coast.
With careful targeting, we hit three locations in the UK with local guide video, then retargeted the engaged audience with blog content.
The campaign generated over 1 million impressions and reached close to 500k people. What proved hugely successful for the budget was our engagement, averaging at 76%. Retargeting helped us to gain a better understanding of our audience.
What did this mean for Haven? Their audience spent 4,207 additional hours with the brand.
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