People don’t often want to talk about plumbing, so winning time is a constant challenge for Dyno, the UK’s largest plumbing network.
THE AUDIENCE INSIGHT
Our data showed that a sizeable proportion of the Dyno home-owning audience have teenage children of GCSE and A-level age and that each summer, #ExamResults trends in social conversation.
To earn people’s attention we created a relatable and comedic character “Dyno Dave” to represent the friendly and experienced face of the engineer. Tongue firmly in cheek, and in mock ‘Public Service’ style he reassured parents that if their children’s results hadn’t been quite what they had hoped, that doesn’t mean their future has been ‘flushed down the drain.’ This enabled us to deliver a number of key messages about Dyno’s experience and service that would otherwise have been difficult to communicate in an engaging way.
- A reach of 823,990 people
- Views across both the GCSE and A Level videos reached 277,372
- The campaign won 2,246 hours spent with the brand in a low-interest category.
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