Bring the new Clipper Teas campaign 'Flavour That Sings' to life on social.
THE AUDIENCE INSIGHT
After managing their social community for 6 months, we noticed that Clipper tea drinkers take pride in their choice, and can be extremely creative.
We set a simple challenge for the nation’s tea drinkers: replace song lyrics with a tea-related pun.
The best entries were animated into short, hilarious clips, which would be used to bring Clipper's social channels to life in new and exciting ways.
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