THE CHALLENGE

Bring the new Clipper Teas campaign 'Flavour That Sings' to life on social.

THE AUDIENCE INSIGHT

After managing their social community for 6 months, we noticed that Clipper tea drinkers take pride in their choice, and can be extremely creative. 

THE EXECUTION

We set a simple challenge for the nation’s tea drinkers: replace song lyrics with a tea-related pun.

The best entries were animated into short, hilarious clips, which would be used to bring Clipper's social channels to life in new and exciting ways.

THE RESULTS

  • Time won: over 1,000 minutes.
  • Record engagement (up to 957% more) and reach (up to 67%).
  • High profile social influencer Caroline Hirons expressed her love of the campaign to 160k Instagram followers through her Instagram profile and story.
 
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