THE CHALLENGE

Build awareness for the inaugural Clipper Tea Shop Awards.

THE AUDIENCE INSIGHT

Clipper drinkers love a good cup of tea, especially when enjoyed with someone they like. Kirstie Allsopp fit our audience profile to the letter and made the perfect afternoon tea partner.

THE EXECUTION

We gave the audience the opportunity to have tea with Kirstie, all via Facebook live - broadcast from Kirstie Allsopp's house in Notting Hill, complete with a team behind the scenes moderating questions.

THE RESULTS

  • Time won: over 28,919 minutes.
  • KPIs were exceeded by 13,712%.
  • Over 2,000 link clicks.
 
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