One of the UK's most loved shows, Sherlock, approached Cubaka to design a visual identity for their social presence in keeping with the distinctive character of the show.
THE AUDIENCE INSIGHT
People who love Sherlock really, really love Sherlock. We needed to keep the design language true to the beloved TV series to ensure the eagle-eyed audience could drift seamlessly between show and social without spotting a single discrepancy.
We overhauled the Shelock social spaces with a fresh new look that took into account the style guides from the show.
Since implementation, engagement rate has significantly increased
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