Christian youth organisation Alpha approached Cubaka to help them reach young men globally and start a conversation about Christianity on social media.
THE AUDIENCE INSIGHT
Many young men have big questions about life but don’t always know where to turn.
We developed and rolled out a global distribution plan, using video and visual assets created with campaign front man Bear Grylls.
- Over 56 million impressions worldwide
- 5.5 million video views
- We estimate on the video alone, this led to over 542 days of brand expose
- We reached 5.5 million people on Facebook
- Directed over a quarter a million people to the Alpha website
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