THE CHALLENGE

Christian youth organisation Alpha approached Cubaka to help them reach young men globally and start a conversation about Christianity on social media.

THE AUDIENCE INSIGHT

Many young men have big questions about life but don’t always know where to turn.

THE EXECUTION

We developed and rolled out a global distribution plan, using video and visual assets created with campaign front man Bear Grylls.

THE RESULTS

  • Over 56 million impressions worldwide
  • 5.5 million video views
  • We estimate on the video alone, this led to over 542 days of brand expose
  • We reached 5.5 million people on Facebook
  • Directed over a quarter a million people to the Alpha website
 
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